Given the current trends in the industry, digital platforms hold substantial sway in deciding theatrical strategies, especially as they are offering substantial financial incentives to acquire top-tier cinematic projects.
The film is now ready for viewing on Netflix, where it can be streamed in Tamil. It garnered a favorable reception in theaters, but its impact on OTT platforms is yet to be evaluated. Among them is *Kadhalikka Neramillai*, a heartwarming romantic comedy starring Nithya Menen and Ravi Mohan, ttown-blog.blogspot.com and helmed by Kiruthiga Udhayanidhi. The launch of Ajith's highly awaited film *Vidaamuyarchi* has been delayed, paving the way for a number of Tamil movies to arrive during the festive season of Pongal.
