Contrary from a lot of actors think, a slate is don't merely saying your company name or by the way product before taping an ad audition. A slate is the first 4-7 seconds of your audition. It is the introduction of yourself towards client, the producer, the director several those "creative-writer-advertising-agency-type" people lounging around watching the playbacks of 50-100 auditions- your competitors - and deciding That happen to be booked to complete the job. Guess what? They decide in those first 4-7 seconds if they would like to see your audition or if they're in order to pass a person. A bad slate and they'll never call your wonderful prepared commercial purpose. You're out of the cycling. Audition over!
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