In today's highly globalized digital landscape, businesses face substantial challenges in connecting with their customers. The old model of pushing promotional materials and transactional interactions no longer works as effectively as it once did. Companies must take a more comprehensive approach to customer interaction, one that emphasizes building lasting relationships and delivering meaningful experiences.
Traditionally, businesses focused on mass marketing strategies that targeted broad audiences with low personalization. This approach relied on generic messages and 美洽 absence of human interaction. However, with the rise of online platforms, mobile devices, and artificial intelligence, customers have more control over the information they consume and the platforms they use.
Companies can no longer afford to adopt a universal approach to customer engagement.
