Do you ever think back to earlier in your business life and say, "Damn, I wish I had done things differently?"
I know I certainly do.
Over the past couple of weeks, I’ve looked back and wondered why I was putting ALL of my reliance on Google search traffic.
We all know what happened there.
Google crushed so many of us.
I was wrong to focus solely on one source of traffic.
I’m rectifying that this year in two different ways. Big time.
One, through my new YouTube channel, which I’ll talk about in future editions of this newsletter.
Two, through a new email newsletter I’ve created about a topic that interests me.
These past few weeks, I’ve rediscovered 3 things:
email traffic is cheap,
compounding is even more powerful than I had imagined, and
I prefer to follow a proven path rather than reinvent the wheel at each step of the way.
Let’s take a quick look at each of these in turn.
