In 2024, we splurged on bucket list destinations, embarked on scenic journeys on luxury sleeper trains and chased the Northern Lights in Iceland and Norway. So how will we be travelling in 2025? British Airways Holidays has analysed its own customer research and teamed with YouGov for a survey to identify the five trends shaping travel in 2025.
Taste hunting
Did you hit ‘save' on a video of a little restaurant on a remote island in Greece so you can remember to book a table come summer? Well, you're not the only one.
More than ever, our travel behaviour is fuelled by social media; 41% of travellers say they have been inspired by social media to try a specific restaurant or dish abroad.
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