In today's highly globalized digital environment, businesses face significant challenges in connecting with their customers. The old model of pushing promotional materials and transactional interactions no longer works as effectively as it once did. Companies must take a more holistic approach to customer engagement, one that emphasizes building lasting relationships and delivering valuable experiences.
Traditionally, businesses emphasized on mass marketing strategies that targeted widespread audiences with limited personalization. This approach relied on generic messages and lack of human interaction. However, with the rise of online platforms, mobile devices, and artificial intelligence, 美洽 customers have more control over the information they consume and the platforms they use.
Companies can no longer afford to adopt a universal approach to customer interaction.
