A Simple Plan For Jerrys

The way to Quit Jerrys vc In 5 Days Today was a harmful day on the grocery store-- pints of Ben & Jerry’s were two-for-one. Dear Ben & Jerry's, Why Is There Seaweed In My Ice Cream? Ben & Jerrys, a prominent ice cream firm recognized for its social activism, has been at the forefront of varied social and environmental points. The Pecan Resist campaign is a component of a bigger trend of brands selling their values and beliefs to appeal to perception-based shoppers: A recent study discovered that "40% of people surveyed said they purchased a product for the first time for the sole motive that they appreciated the brand’s position on a controversial societal or political challenge." But Ben and Jerry's anti-Trump stance may also be a enterprise danger: "About 64% of individuals polled chose to change, avoid or boycott a brand based mostly on its stand on social or political points." Still, Vermont-based Ben & Jerry's has never been quiet about its politics.