Content formatting. Search engines pay attention to formatted content, Pinterest as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
Create an easy to follow design with a standard homepage, easily viewable links and a site index. This way, people and search engines can find their way around easily and so can people.
Speed of the site - When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.