Best Practices for WhatsApp Customer Follow-Ups

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When it comes to customer follow-ups, businesses are increasingly turning to other messaging apps as a convenient and time-saving way to stay in touch with customers. The messaging app has become a vital channel for customer support, allowing businesses to provide quick and effective solutions to customer inquiries. However, successfully executing customer follow-ups on WhatsApp requires a well-planned strategy and adherence to best practices.

Timing is vital when it comes to customer follow-ups. The waiting period between message interactions should be long enough to ensure that the customer has had sufficient time to respond, whatsapp網頁版 but short enough to prevent the conversation from becoming stale. A general rule of thumb is to wait at least 24 hours after the initial message and up to 72 hours for subsequent follow-ups.

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