The Fragmented Streaming Market

The rise of streaming services has revolutionized the way people consume their favorite TV shows and movies. With the likes of Netflix, Hulu, 누누티비 Amazon Prime, and Disney+, consumers now have access to a vast library of content at their disposal. However, the proliferation of these streaming services has also created a new problem: fragmentation.

Fragmentation occurs when users are forced to subscribe to multiple services to access their desired content. This creates a hassle for consumers, as they must organize multiple accounts, remember passwords, and sift through multiple interfaces to find what they want. It also creates an economic burden, as users may feel pressured to subscribe to multiple services, even if they don't have the budget for it.

One of the main drivers of fragmentation is the proprietary content offerings of each service.