The future of Vishwambhara's theatrical debut hinges on digital distribution agreements.

In a unexpected decision, the filmmakers have unveiled that the movie will make its television debut before premiering on streaming platforms—an rare move in today’s release environment, where OTT releases typically take the front seat. This strategy reminds us of an era when television premieres were significant cultural events, suggesting the filmmakers aim to resurrect that tradition for at-home audiences. Helmed by director ttown-blog.blogspot.com Anil Ravipudi, the family drama features prominent performances from Meenakshi Chaudhary and Aishwarya Rajesh. Should this approach catch on, it could shake up existing film release strategies and elevate the status of television premieres. Sankranthiki Vasthunnam has won over the audience, soaring the highest-grossing film of Venkatesh's distinguished career.