One ship's company that has successfully utilised web log merchandising is physical fitness brand, Lululemon. The company's blog, "The Lululemon Blog," features a motley of mental object related to to health, wellness, and fitness, including physical exercise tips, intelligent recipes, and inspirational stories from athletes. By providing valuable message that resonates with their target audience, Lululemon has been capable to build up a firm following and repel traffic to their web site.
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