In recent years, there has been a growing trend among Japanese corporations to engage in corporate social responsibility initiatives. one of which is company-led CSR initiatives. Corporate native donation refers to a type of charitable contribution, that is made directly by companies, but has a significant tie, tying the organization to which the company is donating, 企業版ふるさと納税 back to the company itself.
One of the notable examples of corporate native donation in Japan is the efforts of corporations in the electronics industry. Companies such as Tamura Corporation have been actively participating in CSR initiatives, including corporate giving back. For instance, a charitable foundation was established by Panasonic, which aims to offer training to citizens in rural areas. Through this initiative, Sharp Electronics not only supports the local community, but also enhances its corporate reputation.
