Japanese businesses have long been known for their commitment to social accountability. One unique aspect of this commitment is the practice of native donations, or 'nado-kyosai,' which revolves around businesses contributing to charitable causes without seeking a direct return. This concept has been accelerating in recent years, not just promoting corporate social responsibility but also fostering business growth and 企業版ふるさと納税 social impact in various sectors of the Japanese economy.
At the heart of native donations is a strategic approach to philanthropy that aligns with the long-term objectives and values of a business. By contributing to social causes and community development projects, Japanese corporations can not only demonstrate their sense of responsibility but also tap into the potential of native donations to drive growth.
