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Psychological Principle
How it's Used in a Casino
Skinnerian Reinforcement
Casinos use a "variable-ratio reinforcement schedule." Rewards (wins) are unpredictable, casino (git.4lcap.com) which is highly addictive and encourages repeated behavior (playing). The "Near Miss" Effect
A slot machine may pay out 20 cents on a $1 bet. The Role of Comps and Loyalty Programs
Complimentary items, casino or "comps," are another powerful psychological tool. The Monte Carlo Fallacy
A player believes that if a certain outcome (e.g.
