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Tips on how to Make Your Jerrys Appear to be A million Bucks Today was a dangerous day at the grocery retailer-- pints of Ben & Jerry’s have been two-for-one. Dear Ben & Jerry's, Why Is There Seaweed In My Ice Cream? Ben & Jerrys, a prominent ice cream firm known for its social activism, has been on the forefront of varied social and environmental points. The Pecan Resist campaign is an element of a larger pattern of manufacturers selling their values and beliefs to appeal to belief-based customers: Jerrys.vc A latest research discovered that "40% of people surveyed stated they bought a product for the primary time for the only cause that they appreciated the brand’s position on a controversial societal or political issue." But Ben and Jerry's anti-Trump stance may also be a business danger: "About 64% of individuals polled selected to modify, keep away from or boycott a brand based on its stand on social or political issues.