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GUIDE TO ONLINE BETTING Millions of people bet online these days, but where do you start and how do you make sure you are doing it right? This guide will give you the basic tools to begin betting online safely, securely and with the ability to find great value for you money. WHY BET ONLINE? There are several advantages to betting online as opposed to doing it in high street shops. Without having to maintain shops and pay wages, Online Betting the costs for an online bookmaker are much lower, meaning they can afford to offer better odds to the punter as well as free bets.