The cannabis industry has experienced significant growth and diversification over the past decade. Alongside the rise of cannabis-based products and wellness centers, a new trend has emerged: cannabis-infused fashion. This intersection of cannabis and fashion has sparked excitement and curiosity in both industries, resulting in innovative collaborations and fresh designs.
One of the most visible intersections between cannabis and fashion is in branding. Cannabis companies often hire renowned designers to create eye-catching packaging and advertisements that resonate with their target audience. For cali weed bestellen example, popular cannabis brand, Lowell Herb Co, enlisted the help of well-known streetwear designer, Virgil Abloh| another prominent fashion designer|the help of a well-known creative director|to rebrand their products and appeal to the younger generation.
